Page 8 - INNO4CHANGE_WP3_M7_Guiding session_EN

What is the Marketing Mix

Product Price Place Promotion

Functionality, List Price, Channel Members, Advertising,

Appearance, Discounts, Channel Personal Selling,

Quality, Packaging, Allowances, Motivations, Public Relations,

Brand, Warranty, Financing, Marketing Message, Media,

Service/Support Leasing Converge, Budget

Options Locations, Logistics,

Service Levels