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How the marketing of products and

services works

For marketing to operate and for transaction dynamics to be generated, it is necessary

to identify two poles that attract each other: supply and demand. It is necessary to

define a value proposition associated with a product or service created to satisfy a need

of a target market.

The proposition, defined in terms of the fundamental elements of marketing, of the

marketing mix, is the foundation of our offer's marketing positioning. This part is the

conceptual marketing definition phase.

Once the offer (the product or service) has been created, it must be presented to the

demand (the potential customers). This part of the marketing strategy is the

operational marketing phase.