Page 10 - INNO4CHANGE_WP3_M7_Guiding session_EN
P. 10
Marketing Strategy in a Digital World
It is not exclusive to pure online businesses; virtually all businesses today need a digital
marketing strategy, even if they have a network of physical shops to sell their products
or hire their services.
A digital marketing strategy is a plan for how your company will establish an Internet
presence through various online channels. The goal of a marketing strategy is to
increase your online visibility to reach more members of your target audience and
encourage them to become paying customers.
These channels can include organic search, social media, paid ads, and other web-
based mediums such as your website.
Most common digital marketing strategies are as follows: Content Marketing, Paid
Advertising, Account Based Marketing (ABM), Search Engine Optimisation (SEO), Social
Media Marketing, Influencer Marketing, Podcasting, Email Marketing , Video
Marketing.
