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Content Creation for the Customer Journey

The customer marketing strategy aims to move the customer through the customer

journey. The customer journey is the process of evolution in our target audience,

starting from a lack of knowledge of our offer to becoming a customer, possibly a

customer satisfied with our product or service.

The customer journey has three phases:

• Awareness: the potential customer becomes aware of a problem or need they are

experiencing.

• Consideration: The potential customer creates a list of possible solutions to their

problem or needs (among which we hope is ours) for consideration.

• Decision: The potential customer decides which product or service to buy

(purchasing decision).