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Content Marketing Strategy
A content marketing strategy is a plan to create and publish content of all kinds to
achieve business goals.
The content marketing strategy should include the following:
• Objectives and goals for each content (related to one of the Ps of the Marketing
Mix).
• Target audience and their topics of interest related to us.
• An analysis of the context of what the competition is publishing.
• A content creation and publishing plan.
• A system to control the efficacy and efficiency of the plan.
