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INNOVATION MANAGEMENT

Types of innovation management styles

Reinvent a product, technology, business model or even create a new one like
Disruptive
Facebook or Uber.

Seek only to improve existing products or services. It does not create new markets or

Sustaining values but works to develop and/or improve existing ones. An example of this is the

launching of new iPhone versions.

It is characterised by a drastic change, with the television being a good example of a
Radical
radical innovation. This has created a new market.

Represents a gradual, continuous improvement on existing products or services, for
Incremental
example, the hybrid car.

Open to external ideas outside the organisation, often by having companies launching

Open challenges for others to put forward interesting ideas or technologies to solve a given

problem.