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INNOVATION MANAGEMENT
In the framework of innovation management:
a) at the generation phase, new ideas are created normally through a brainstorming
process
b) capturing is the process of recording ideas to share them with key stakeholders
c) to evaluate means to discuss all the aspects of the new idea to assess if they
respond to the company’s needs
d) you prioritise when you decide on the idea that will be put into action to capitalize
your company
Generate Capture Evaluate Prioritize
