Page 10 - INNO4CHANGE_WP3_M3_Guiding session_EN

MARKET VALUE

Market value refers to the worth of a company or an asset on the financial market. But

there are a few steps to reach before getting into the financial market when you are

innovating or creating something new. In this case, you need to first assess if your

innovative idea offers a lucrative business, and this is done by measuring the market

potential of your innovation.

There are different ways to assess the market potential of an innovative idea. This can

be done through a market analysis where you collect data to gain knowledge about

market trends, the situation of the market you are trying to get in, the characteristics of

your target market and your competition.

As social innovation businesses usually work towards cultural, social or environmental

causes, their market value also refers to the degree in which they can catalyse

sustainable and viable impact for the people involved. Ideally, their market value

potential would be based on the perfect balance between the company’s financial and

social worth.