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THE POWER OF AN IDEA
Selena is 21 and she is in her final year of her Masters in Bioengineering. One of her classes is
entrepreneurship 101, where she learns the basics of turning an innovative idea into a business
proposition. She knows that this comes from the fact that there are a lot of good ideas coming
from the academia that never reach society. To complete this class, Selena needs to think about
an innovative idea she believes could address a societal challenge or need and develop a
business proposition around it.
She has never though about one day working for or owning a company, as she intends to be a
bioengineering researcher. Nevertheless, she knows there is a topic she would like to focus her
upcoming Master thesis on: mental health, so she decides to come up with an innovative idea
with business potential in this area.
She is not having that much luck with the innovative aspect of a solution to address people’s
mental health problems. And then, COVID-19 strikes!
