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THE POWER OF AN IDEA
The entire world adapts to a different reality. Remote work and work-life balance are a challenge
and social confinement brings new mental health challenges never seen before.
Selena understands that these new challenges are also an opportunity to design new innovative
solutions to address work mental health issues related with work-life unbalance, exhaustion and
burnout, digital platforms and tools dependency, overtime, etc. She came up with the concept of
a monitoring application (app) for businesses to track the mental state of their employees, based
on gamification and artificial intelligence techniques.
She was not sure this would be a feasible and viable product, as it was only an idea at this point,
but after her online presentation her teacher told her that she should consider starting working
on this idea for real and take advantage of the class to build a viable business plan around it,
even though there was still no early version of the app.
