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THE POWER OF AN IDEA
She then decided to google about the mental health market and available products, services and
approaches for supporting remote workers. To her surprise there was a market for such a
product, and it seems that she already had unintentionally completed some of the steps of
turning an innovative idea into a business proposition.
She already knew her potential clients and it seems that there was a high demand for such a
product due to the new challenges brought by COVID-19. She just needed to put in place the
steps to transform her idea into a business proposition for the social challenge she identified. The
research process was not easy, with a lot of business concepts she could not still understand.
After some tentative, she started to list the steps she needed to cover.
Step 1 | Conduct an in-dept research market analysis to check how other companies and
entrepreneurs operating in the mental health sector are doing and to also collect information
about the potential target market.
