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THE POWER OF AN IDEA
She decided that her initial target group was companies with remote work employees with
children and managerial positions, dealing with extra work-life balance pressure.
Step 2 | Write an initial business value proposition, a 2-3 sentences concise statement clearly
saying that her business answers to the needs of her target group and briefly explaining what
differentiates her solution from others already in the mental health market.
She identified two main characteristics that differentiated her upcoming product: the fact that it
targeted remote workers and that it intended to monitor their mental health using innovative
technology (gamification and artificial intelligence).
Step 3 | Fill in a value proposition canvas to better assess her target group’s needs, identify
and prioritise them so she can then focus on the most important aspects or her mental health
app regarding development, marketing, and branding.
