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                                                                                                                                              GOING LOCAL











                                                                          Freeness as a basic principle: the culture of giving was introduced as an integral part of


                                                                          the  prototyping.  Internal  exchanges  were  conceived  without  the  "quid  pro  quo"

                                                                          approach. This was a significant experiment to see how freeness could influence social

                                                                          dynamics within the group.





                                                                          Non-structure and flexibility: the absence of a rigid structure was a deliberate choice in

                                                                          the prototyping phase. Each group was tasked with experimenting and implementing


                                                                          different  approaches  to  reactivating  social  relationships  while  maintaining  harmony

                                                                          with Social Street's general guidelines.




                                                                          In summary, idea testing was a dynamic process through which Social Street addressed


                                                                          relevant social issues. Prototyping allowed for experimentation, learning from results,

                                                                          and continuously adapting the approach, leading to the creation of a network of over

                                                                          450 groups in Italy and abroad.
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