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Social Business Plan Element: Market Analysis

The market analysis is the heart of the business plan and is too often inadequately

explored when planning a social enterprise. It critically examines the industry and

market conditions, precisely defining target customers, demand gaps, and how the

social enterprise will meet these needs.

Conduct extensive market research to understand your audience and the

competitive landscape. Identify unmet needs your enterprise can address. Use this

data to tailor your products or services, ensuring that they fulfil market demands

effectively while advancing your social mission.

No amount of mission or commitment will overcome a deficiency in market

knowledge and a bona fide demand for the product or service.