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Unwrapped Potential: Rethinking Dewi's Market

Dewi, a young female engineer with a passion for environmental sustainability, has observed a

critical issue in her community: the excessive plastic waste generated by industrially packed food

items. She conceives a plan to open a mini-market specializing in unpacked farm produce

sourced directly from local farmers.

Dewi's vision is a shopping space where customers can purchase fresh, plastic-free groceries,

using biodegradable materials or their containers, thus reducing the carbon footprint and

supporting local agriculture. Her business plan outlines the market need for sustainable

shopping options, the operational model of the mini-market, and the financial projections that

demonstrate potential profitability through a loyal customer base passionate about

environmental issues.

Dewi's engineering background has armed her with a systematic approach to problem-solving

and project management, skills she intends to leverage to create a seamless supply chain and an

engaging customer experience.