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Social Business Plan Element: Social Mission

The Mission describes your social enterprise's purpose and alignment with the overarching

goals of the organisation, detailing how the enterprise will contribute to, support, or

complement the primary mission.

Articulate a mission that resonates deeply with your target audience's values. Ensure it is

precise, measurable, and inspirational. Reflect on how your enterprise’s activities will directly

or indirectly contribute to your mission and encapsulate this in a mission statement that

guides your organization's strategic direction.