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The Power of One: the conjoint strategy

Irina is a final-year veterinary student determined to use her knowledge to improve access to

animal health care for sheep farmers in her county. The county is facing a severe crisis due to the

low prices they get for milk from their flocks. The persistent drought is reducing the quantity and

quality of free pasture, so they have to purchase feed and fodder, which makes their upkeep very

expensive.

Irina wants to propose a low-cost mobile veterinary service in which all farmers can receive the

service they need by paying tiny, regular amounts.

She also wants to work with everyone to choose suitable suppliers, especially for feed and

medicines for the herds, considering the economic, health, and food situation. He wants the

nutrient composition to be adapted to achieve profitable production under the usual poor

conditions in the area.