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DEBRIEFING QUESTIONS
How can Irina define a marketing strategy to develop an appropriate marketing mix
for her positioning as the low-cost vet for all livestock farmers in the region?
What should be the communication strategy to achieve her goal of influencing feed and
fodder suppliers and providers without appearing in the eyes of livestock farmers as an
economically self-interested middleman?
What channels, media, planning, type of content and content tools would be useful for
implementing a digital strategy to help her achieve her objectives?
