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                                                                                                               Content  Marketing Tools (IV)















                                                                   Tool name                                         Use / application                                                                      link                                            Type



                                                          Loomly                                     Content publishing media                                                www.loomly.com                                                                  Paid

                                                                                                     calendar

                                                          Kraken                                     Improve website loading speed                                           www.kraken.io                                                                   Paid




                                                          Google Analytics                           Track the marketing content                                             https://analytics.google.com/anal                                               Free

                                                                                                     performance                                                             ytics/web



                                                          Snappa                                     Creating Social Media Images                                            https://snappa.com                                                              Paid




                                                                                                     Content research, influencer



                                                          Buzzsumo                                   marketing, content analysis,                                            https://buzzsumo.com                                                            Paid

                                                                                                     trending topics, and

                                                                                                     performance monitoring
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