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Social Business Plan: Analyse your SWOT
A SWOT analysis is like holding up a mirror to your business plan; it shows you the reality in
four dimensions—strengths, weaknesses, opportunities, and threats. Approach this exercise
with brutal honesty and objective curiosity. What are you good at? Where could you use
some help? What external factors could you harness, and which ones might you need to
guard against? This is not just about listing elements; it’s about understanding your
business’s true standing and potential.
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
1. 1. 1. 1.
2. 2. 2. 2.
3. 3. 3. 3.
4. …… 4. …… 4. …… 4. ……
Internal Factors External Factors
