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                                                                                                     Social Business Plan: Define social mission












                                                                          Clearly articulate the social issue your business aims to address. This mission should guide

                                                                          all  strategic  decisions  and  initiatives,  distinguishing  your  business  from  conventional

                                                                          enterprises by its commitment to social change.





                                                                          As  a  social  entrepreneur,  your  mission  is  your  north  star,  leading  every  strategic  move

                                                                          towards  impactful  social  change.  Begin  by  clearly  defining  the  social  issue  your  enterprise

                                                                          addresses,  allowing  this  to  shape  your  mission  and  vision—the  heartbeat  of  your


                                                                          organisation. These statements should not only encapsulate your impact goals but also carry

                                                                          the  weight  of  your  long-term  aspirations.  Let  these  be  inspiring  as  well  as  precise

                                                                          distinguishing banner under which your business marches forward.








                                                                                        Define                                                                    Develop                              Create a                             Make it a

                                                                                         social                             Analyse                              business                              financial                              “Living
                                                                                       mission                                SWOT                                   plan                               budget                            Document”
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