Page 6 - INNO4CHANGE_WP3_M7_Self-study session_EN
P. 6
Content roadmaps in action
As a result of her research, she obtains the following starting position concerning:
Product (Service): Price:
• Most of her customers see the veterinary • Veterinary services perceived as high priced.
service as a service for emergency care and • Services ordered on-demand and paid per
vaccination compliance. service.
• A group of younger farmers believe that the • Services received are paid for in cash.
veterinary service could help them improve • Travel costs of the veterinarian are included
their sales. Still, the cost of the service in the price and are calculated from point to
prevents them from using it more frequently. point.
• There is a residual group that considers • The month they must pay for veterinary
veterinarians to be "money grubbers" and services, their ability to attend to other farm
only call them if they are required by law to payments significantly deteriorates.
do so.
