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A primary examle of Social interpreneurship

In 2006, TOMS gained widespread popularity by introducing the one-for-one model, a

strategy later adopted by numerous social-entrepreneurial ventures. Under this approach,

for every pair of shoes sold, TOMS pledged to donate a pair to someone in need.

While initially seen as a simple and effective method to run a successful business and

directly contribute to communities in need, experts later recognised that the practice of

merely giving away shoes might not foster sustainable change. In fact, it could potentially

harm local shoe businesses.

In response to this realisation, TOMS underwent several adjustments to their giving model

over the years. Presently, they allocate a portion of their profits towards grassroots goods,

collaborating with community organisations and providing cash grants to support

sustainable transformations.