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SOCIAL BUSINESS PROTOTYPING AND TESTING

Social interventions may have unintended consequences, both positive and negative.

Prototyping provides an opportunity to identify and mitigate potential harm while

enhancing the positive outcomes. This proactive approach helps in creating sustainable

and responsible social businesses.

Testing is essential for validating the viability and sustainability of the business model.

It helps assess the economic feasibility, revenue-generating potential, and cost-

effectiveness of the social enterprise. This validation is critical for attracting investors,

partners, and other stakeholders.

Social and economic contexts can change rapidly. Prototyping and testing enable social

businesses to adapt to evolving circumstances. The iterative nature of the process

allows for continuous improvement and responsiveness to emerging challenges or

opportunities.

Demonstrating a commitment to testing and prototyping builds confidence among

stakeholders, including investors, donors, and the community. It shows that the social

business is evidence-driven, open to learning, and willing to make adjustments for the

benefit of both the business and the social cause.