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What makes my product/service innovative in

addressing these challenges?

The innovation in your product/service should stem from its unique features

or the novel approach it takes in solving the problem. This could be through

the application of new technology, an unconventional business model, or a

unique combination of existing strategies. Clearly define what sets your

solution apart from others and how this differentiation contributes to more

effective and efficient problem-solving.

How can I improve the sustainability of my product/service?

Improving sustainability involves integrating environmentally friendly practices throughout the

lifecycle of your product/service. Consider using renewable or recyclable materials, reducing

emissions and waste in production, optimising energy efficiency, and designing for durability

and longevity. Additionally, consider the social aspects of sustainability, like fair labour practices

and positive community impact.

How should I communicate the value of my product/service in

tackling these challenges?

Effective communication is essential for the success of your product/service. It is important to

clearly convey its benefits and outcomes in tackling challenges. Utilize evidence, case studies,

and testimonials for credibility, and tailor your message to demonstrate how your solution

provides value to your target audience.