Page 6 - INNO4CHANGE_WP3_M3_Self-study session_EN

IDENTIFYING MARKET GAPS

So, he went back into his mind and thought about how that idea could be channeled

into a business idea for the social economy. Additionally, he thought about how

digitalisation and technology could help him differentiate his business idea.

His challenge was precisely to check where others were not seeing opportunities, where

they were not getting ideas! In other words, he worked to find gaps in the social

economy market, focusing on elderly citizens.

He wrote down in a piece of paper his amazing idea. This was going to be his business

value proposition – a clear, simple statement of the benefits, both tangible and

intangible, that the company will provide: supporting senior citizens to access events,

classes and hang out places on their community to fight solitude and promote a

proactive lifestyle.